TMEA Marketing Takes Africa
In July, Courtney Houldsworth, our TMEA Marketing Manager had her first trip to Africa where she visited our operation in Tanzania, Aviagen East Africa and also visited customers in Tanzania, Kenya and Uganda. She was accompanied by William Opiyo, Aviagen East Africa Commercial & Technical Manager, in Tanzania, Kenya and Uganda, and Bulent Tanyildizi, Ross International Commercial Manager, joined the trip in Uganda to introduce William and Courtney to the customers.
This visit was for Courtney to understand more about the market, learn more about the customers and what their requirements are and to discover ways in which she can provide more support for our brands and our customers within Africa. From these visits, she will put together dedicated marketing plans for Tanzania, Kenya and Uganda to ensure we are promoting our brands and supporting our customers in the best way possible.
On the visit, she saw our newest operation in Tanzania, Aviagen East Africa as shown below, and met some new colleagues who were roaming around the site.
She also met some of our customers and was introduced to the live chicken market!
Courtney also saw some of the sights in Uganda and was able to see our customers products being sold in the local supermarkets.