Aviagen Secures Continuous Local Supply Through a Joint Venture in Central Africa with the Creation of “Ross Central Africa Limited”
Aviagen, along with its regional distributor, Ross Breeders Zambia, which is a part of the Country Bird Holding Group, is continuing to invest in the African region to enhance its developing supply chain and its ‘global reach, local touch’ strategy with the creation of “Ross Central Africa Limited” based in Zambia, Sub-Saharan Africa.
The newly created company, Ross Central Africa Ltd is a joint venture between Aviagen and Ross Breeders Zambia. This expansion allows Aviagen to improve security of supply, and to enhance its service and support to customers on this continent.
Ross Breeders Zambia (RBZ) is already well established in the region and well-known as Aviagen’s Ross distributor, developing the Ross brand and sales for over 25 years. In order to further develop this supply base, both companies will invest together to further increase the production capacity and supply the high Parent Stock (PS) demand for the Ross 308 breed in the region.
Look out for updates on our new joint venture in the coming months!